MBAセミナー
Upon request from its academic partners, ISUGA can arrange the organization of specific seminars; such program was built for a group of Executive MBA taiwanese students.
"Executive MBA" seminar program was prepared for a group of about 30 students from the National Sun Yat Sen University; it lasted for one week in September 2005 and included 4 lectures and 6 company visits in the Quimper area.
Subjects of lectures were folowing:
- "EU recent history and current affairs" by Chris SNUGGS ;
- "Overview of the European automotive industry" by Hervé SALKIN ;
- "Intercultural marketing" by Frédéric LE THEUFF ;
- "Functional analysis, application to new product development" by Hervé SALKIN.
Powerpoint presentations of these lectures are available in the table here below ; middle column represents the students satisfaction rating (1=poor ; 2=average ; 3=good ; 4=excellent).
|
EU recent history and current affairs |
score 3.50 |
EU-unity-disunity-full.pdf 2.32 MB
|
|
Overview of the European automotive industry |
score 3.50 |
Taiwan NSYSU EMBA sept05_auto.ppt 680.50 kB
|
|
Intercultural marketing |
score 3.72 |
INTERCULTURAL MARKETING.ppt 125.50 kB
|
|
Functional analysis, application to new product development |
score 3.72 |
Feedback from a few students:
- "We are grateful for your kind service, this trip had us preserving beautiful memory of Quimper" ;
- "Your living lecture course and abounding visit were impressive" ;
- "I really enjoyed the time in Quimper & Britany. It changed my idea about France".
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